When the time comes for you to collaborate with a copy writer to tighten your web content, or consult with you on your company’s written image, you will need to understand a few basic trade concepts.
Copy writers are not like graphic designers in that their talent is not as subjective. We know exactly when we’ve found the right designer because their images speak to us. Writers can do that too. But, you’ll find there’s a bit more science involved in deciding on which one is right for you.
A good copy writer must have a command of the English language. You must be able to read and understand their work samples. Nothing should sound jumbled or unclear to you.
When you contact a copy writer for assistance they should send you a note and work samples that relate to the job you are asking them to do. If you are requesting web copy – they should not send you samples of product reviews. The writer may make an exception by noting that they are sending extra samples to acquaint you with the range of their work.
Good copy writers should ask you tons of questions in the beginning. You want them to be interested in your company and get a feel for your tone. They must be able to adapt to your tone.
Sometimes copy writers exist to completely create concepts and tone for your site, and you should expect to pay more for this. But, oftentimes, in the beginning of your business career – you will only need them for consulting and editing purposes.
A good copy writer usually has a range of prices that they can charge for a given project, and should be able to work for an hourly or per-project fee. Remember, that when paying someone to write copy, you are also paying them to study your business, your competition and any other pertinent research that will make that copy shine. Copy writers paint in written words and can be a bit uneasy on the phone.
Make sure that you connect with your copy writer on the phone at least one time per project. But, the good ones don’t need to be babysat. Let them know what kind of updates you need and they should follow suit. For the most part, you should expect to connect with them through e-mail.
When you find your perfect copy writer, establish a slightly candid relationship with them. This gives them an insight on what you really want and helps them serve you best. No copy writer is completely free of mistakes. But a good copy writer includes second drafts as part of their fees and fixes mistakes quickly.
Read some related articles:
- Copy is good… Effective Copy is KING When it comes to effectively communicating your company’s mission and offerings through your content, you better make sure that your content is top-notch. Content is...
- Procrastination Kills Brain Cells (or at least wastes them) A client called last night while I was eating dinner, and left a message saying that she needed some brief ad-copy for an e-mail campaign...
- EXTRA! EXTRA! Read All About It… Mind Petals Magazine, May Issue… Get Your Copy Now… Hot off the press we just released the May edition of Mind Petals. Last month we did 4 pages, so you can only image how...
- Talk to Me People No, I haven’t exhausted my “Life” column idea bank, and I don’t know if I ever will. But I thought it was important to kind...
Great advice. I’m an English (Writing) major and I used to think that I could do all the copy editing of everything myself. But experience has taught me that having fresh eyes look over your work is priceless. Everyone needs someone else to edit their work — it’s just that simple.