What’s Your Pitch! Vator.tv

My job as a Internet Media Sales executive entitles me the responsibility to scour the internet for online publishers who may need the services that my company Operative offers, which by the way is ad serving technology and outsourced ad trafficking While I am doing this, I am always thinking of my Mindpetals community members and what could potentially be a good resource for them in their quests to become successful entrepreneurs. I happened to come across a new startup that could enable the young, aspiring entrepreneur to get his/her word out to the right people, particularly those that have money and the capacity to share a vision.

The site is called Vator.tv, which is short for “innovator” or “elevator” (as in “elevator pitch”). It began as a little garage project that was started last year to help the owner of the site, Bambi Francisco, vet startups’ pitches and to give exposure to those she would invariably overlook as a columnist at MarketWatch.com. She then convinced Peter Thiel, co-founder of PayPal, to invest some capital into her idea. Bambi says this in her last column that she wrote while employed at MarketWatch, the company she ended up leaving to work on Vator.tv full time, “I’m going to try my hand as an entrepreneur. I think I’m making the right decision. If I didn’t make this decision, I would always regret not trying” and isn’t that what drives every entrepreneur?

Essentially, it’s a unique video-centric environment for entrepreneurs to meet potential financial backers, strategic partners and vendors. Users have the ability to reach an audience that they typically would not reach. Like Youtube, all it takes is a video camera and internet connection and you can have your idea, concept, strategy, or business model in front of someone who might be able to take you and your idea to the next level. However, video pitches aren’t limited to just startups, investors explaining what they’re looking for in addition to individuals promoting their own skill-sets. Videos can then be commented, rated, and viewed by anyone, so make sure that you have that patent pending.

I feel that the biggest obstacle many entrepreneurs face is that they don’t have the platform for their ideas to be heard. This site allows them to reach their target audience quickly and easily. My last name in Italian translates to the word “bridge”, so if I can help be the “bridge” for someone who is on their way to realizing their dream one day, then its worth it to me.

David Ponte is a freelance writer who also works for Operative in NYC and recently founded www.nysportspace.com (for all you New York sports fans). He can be reached at dponte@operative.com

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