The on-line community is a powerful one. Bloggers, once written off by the media, are being treated with respect and credibility as companies understand the influence they can have on the general, information-seeking public. Have you noticed Aol and other big servers have ‘blog this’ on every page? They entice bloggers, who are continually searching for content, to talk about their service or product, to generate free buzz and tell hundreds if not thousands of people ‘what’s new’. What better advertising could you get?
Blogs are great word-of-mouth advertising. The internet gives such immediate up to date information that many will google a subject before they reach for a newspaper or magazine. You see a movie that you like, you tell five friends via email, who tell five of their friends via email and ten of their friends via word of mouth. But what happens if the bloggers denounce you, is the saying ‘no publicity is bad publicity’ true? To an extent I think yes, anyone who talks about your product or services is one more person that knows about you. For every person that dislikes it, you will find others that will come to your aid, defending your product. You have, without doing anything other than putting a ‘blog this’ button on your web page, got people talking about you. And that sort of advertising is worth millions.
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