The Fun Factor

When marketing your product, service or website the ‘fun factor’ has become an integral part of standing out in an overcrowded market. Kooky web banners, weird and wonderful commercials and even Youtube segments are making brands stand out from the crowd.

So how can you use the ‘fun factor’ in your marketing?

Graphics have become very popular with internet use and marketing. One way to get people talking about your site is to include a kooky graphic. Skype for example has the funniest dancing man you can put into your IM. It has become a talking point for all of my friends worldwide.

I actually got caught yesterday too, with a funny web banner. Ordinarily I hate web banners and rarely take any notice yet this one was so funny. It had an eyeball character and you could tickle him. Every time you moved the cursor over the character, the cursor became a feather duster and tickled him. Then he would giggle every time you did it.

I would add the link however, it has already been replaced which brings up another good point. In order for word to spread you need to be consistent. Even if the advertiser had left this specific banner up for one more day, it would have got a lot more hits and hopefully created more word-of-mouth buzz.

But the ‘fun factor’ doesn’t have to be something you pay for.

Adding something slightly off the wall can get people talking about you. A great example I have seen has been a ‘take me out to lunch’ campaign. One particular business person was always inundated with requests to have his mind picked over lunch. There was no way he could possibly complete every request, nor did he want to he therefore set up a ‘take me out to lunch’ campaign. Where people could buy him a burrito $1 a bottle of water $1.50 and in return he would add their link to their site.

Your imagination is the limit when it comes to the ‘fun factor’.

As competition for services and products continues to grow using the ‘fun factor’ can be a great way to stand out from the crowd.

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