Guy Kawasaki, one of the Apple Computing heavyweights and now managing director of Garage Technology Ventures, has written a book entitled The Art of the Start. The book is intended to be a strategic guide for start-up businesses, claiming in the sub-title to be: The Time Tested, Battle Hardened Guide for Anyone to Start Anything.
It was an interesting read, though it does not quite live up to its ambitious claim. As you might guess, Guy’s focus, whether he even sees it or not, remains distinctly technology oriented. Even so, strategies and tips are definitely focused on the highest, most abstract level of start-up management, thus there is room for translation to other areas. The Art describes an up beat, almost mythical super-strata of thinking that any in-the-trenches small business owner can and should explore, if only to take a break from balance sheets and inventory checks.
The Art of the Start gives a peek in to the mind one of the Silicon Valley millionaires who did not bust with the bubble in the nineties. Guy’s strategies remind us that a whole generation of technologically inclined MBA’s really did make it big with strategies founded firmly on ambition, imagination, and excellent timing.
I would recommend this book strongly to those forming a technology start-up, but not as a stand-alone. This book makes a great addition to a small, wide-ranging library of start-up guides and advice books. Also, those who, like me, have an interest in the culture and personalities of the late nineties, Silicon Valley luminaries should pick up this book as a way to explore the evolution and progress of the survivors of that significant time and place.
Read some related articles:
- Silicon Valley 4.0 What does Silicon Valley 4.0 look like? Kawasaki does not consider himself a visionary, but he does see changes in the future....
- “Book” It I wish I had more time to read, nowadays. Lately, I only get a chance when I’m on an airplane or taking a much-needed relaxation...
No comments yet.