Most of us understand the value of forging ahead with our plans to overcome challenges, setting higher goals to climb the ladder of success, and moving on with words of encouragement that demand ‘quitting is not an option.’ But it’s interesting to learn that there are some instances where quitting can actually work in your favor.
Seth Godin covers this topic in detail in the book, The Big Dip: A Little Book That Teaches You When to Quit (and When to Stick) , offering insights and suggestions on making the best of your experiences by quitting at just the right time.
The book identifies ways to become smart at quitting; knowing when to put the brakes on an idea or moving ahead with a deal, and evaluating signs, signals, and situations with better judgment. Here are some other useful suggestions gleaned from The Dip:
- Don’t settle for being a copy just to play it safe. If you’re not going to be the leader of your market or what you do, don’t bother doing it at all. This may sound like harsh advice, but successful companies such as Microsoft, Apple, and Google got to the top by providing something unique and not playing the ‘me-too’ game. They became market leaders, not copycats.
- Use quitting as an empowerment strategy. When you’ve reached your limit at an average or mediocre level, know that this is one of the best times to change. Quitting to move ahead can help you move towards mastery and avoid leaving you ‘stuck in a rut’.
- Learn how to ‘stick’ as much as you ‘quit.’ The art of sticking is covered in ‘The Dip’, identifying how important it is to get through the dip by sticking with what works, and casting aside what doesn’t. At this point, quitting really isn’t an option; the Dip is the long climb (or valley in this case) towards the pinnacle of your industry.
- Don’t be afraid to change course. Successful companies have changed their strategy and moved along as aggressively as ever; don’t be afraid to move ahead into new terrain and think you’ll lose your way. Having a solid reason for changing course is key, but once you decide to go, just go.
- Create your own territory. As an entrepreneur, following your dream or vision gives you the freedom to take on new challenges and explore new territory as you see fit. If an obstacle or challenge presents itself, learn how to develop your own skills and strengths to overcome it, pursue it, or simply create a new market of your own.
When you refuse to settle for mediocrity, you can strategically plan a quitting schedule so you’ll know what you will settle for. This way, you’ll also know what you’re up against during every step of your success.
Browse through this powerful book and see what resonates with you; feel free to share your insight and comments below!
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