I use to be one of these people who always had to be face to face with a potential client to feel comfortable talking numbers and negotiating deals.
Then when I received my position a couple of years ago working on raising capital for oil and gas development projects, I had to learn to talk BIG numbers by phone 95% of the time.
Once I seen how easy it was to put deals together using the horn, fax and email, I was hooked. Now I constantly use these resources to find deals, negotiate terms and ultimately close them as well.
If you can perfect using these resources when putting deals together you can save yourself a lot of time and increase the amount of prospects you’re speaking with. You see busy executives hardly ever will be able to find the time to meet you face to face, depending on how important your product or service is to them and their current needs.
Catching them on the telephone is even worse and if any of you have ever had to experience making cold calls to executive’s offices, you know that these receptionists are like bulldogs these days when it comes to blocking and screening out sales and marketing calls.
Sending solicitation faxes or what are sometimes termed “junk faxes” won’t get you far either, because I can almost guarantee that the fax will be used for toilet paper before it is read and taken seriously.
So why not use another alternative to get your foot in the door with a prospect, try sending them an email to initiate some type of interaction.
I’m not talking about some slick willy sales pitch, I mean create a professionally drafted email that resembles the format of a business letter explaining who you are, the name of your company and simply explain how your service or product can help them.
I’ve had great success with these types of emails and many of the associates that I work with and even some of my mentors have said the same thing.
Be careful because SPAM laws are very serious these days, but if you present yourself as a professional to these prospects I can assure you that they won’t view your unwarranted contact as SPAM, even if they’re not interested in the email or responding to your offer.
Once you have a solid relationship with an associate or client many times communicating by email and phone becomes the main point of contact.
Also once you initiate contact with a potential client you can use fax machines to present them with contracts and literature which also frees up time and makes things a lot easier.
Email and phone also opens up lines of communication with individuals all over the nation, expanding your small, local venture that is possibly being worked from a home office into a firm with national connections, clients and prospects.
Once you become comfortable with working with fax, email and the telephone for negotiation purposes you will be able to work multiple deals, make twice as many contacts and close much more business, all from your office. This proves that these devices truly are “deal making machines!”
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Awesome article! I’m guilty of rely too much on email to close deals and less with the fax and phone. I need to step it up in that area — makes perfect sense.
David, if email is working well for you then maybe you might not really need to change anything. I know personally a combination of all three makes a good team. Keep up the good work and thanks for the comment.