Have you ever heard those old saying and notations that claim, “Never mix business with pleasure?” I’m sure that you have because this particular quote is quite famous and is often spoken repeatedly in corporate and professional atmospheres.
Mainly people use this phrase when trying to avoid personal and intimate relationships with co-workers in a professional climate, which is always viewed as a definite no no. However what about mixing personal gatherings and social functions with business?
Many times as an entrepreneur you have to use all possible opportunities as a chance to meet other professionals within your community. Sometimes that means going to parties, mixers, evening dinners and other related events to pursue connections.
Did you know that in areas like Japan and China most business deals are closed after hours at nightclubs, karaoke bars and late night dinners?
In their culture closing a business transaction is more of a social and personal activity rather than just strictly business as usual. Also in these cultures they feel that they should know and like an individual personally before moving on to conduct important business matters with them.
While American culture doesn’t necessarily share these same socio-cultural ideas in relation to business, I can guarantee you that successful entrepreneurs have learned how to mingle for business purposes throughout their careers.
While deals are ultimately closed in the office or other formal settings in America, the legwork and foundation building for transactions can come from a variety of alternate places like the golf course, lunch, or a gathering over an evening drink.
So remember to always keep these ideas in mind when you begin to network more in your local community. Instead of wasting your lunches doing nothing but stuffing your face, strive to make appointments for a lunch with somebody who is successful, a possible client, a current client, a potential customer, a business mentor, anyone who can potentially help progress your business further along.
Also don’t be intimidated to network with people in your local schools, universities and churches. There are social opportunities all around you that can help explode your venture, but you must aggressively seek them out and be willing to properly use them to your advantage.
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