Some kinds of small business marketing are a one-time proposition. You have a brochure printed or a custom postcard, mail it out and start planning your next round of marketing ideas. Other kinds of small business ideas for marketing last a bit longer in your customer’s minds. Do you want to keep your company logo or web address in front of your customers longer? There are many products you can have printed which are functional, useful, and remain in a home or office much longer than a marketing post card, such as magnets and calendars.

Consider the value of a custom printed 2009 calendar, complete with your website and logo on every page. Your customers will keep this posted on the wall for an entire year, giving you brand reinforcement and a small marketing edge every time they need to mark an important date. A 2009 calendar is a miniature billboard for your business and a very effective way to stay top-of-mind.

If you work as a salesman, company rep or in any capacity where your customers need to remember you personally as well as the company, try ordering a run of business card magnets. These are very useful as they often wind up placed in one of the most high traffic areas of the home–the refrigerator. Every time someone goes for a cold can of soda, your name and company logo is there to remind them. If repetition is the key to marketing, the business card magnet could be one of the best promotional tools you have.

You can combine these two ideas by printing a miniature calendar on an oversized magnet. Place your company logo and website address at the top, and include the 12 months below. The calendar magnet is popular because the larger size makes it handy for refrigerator reminders. The business card magnet is a handy fridge enhancer, but the larger size of a calendar magnet makes it handy for storing menus and other items you can’t get to stick on the refrigerator with a small magnet.

All of these ideas are ways to keep your business in the minds of your customers through repeated exposure to your logo and web address. Use these together with your regular direct mail campaigns and other advertising for a powerful combination.