A successful product is easy for everyone to use, immediately. Flatten the learning curve, never ask someone to do something you would not, and recruit evangelists to spread your message.
Please visit the Stanford Technology Venture Program’s Educator’s Corner for more clips.
Read some related articles:
- Selling the Dream The essence of Selling the Dream, Kawasaki's new book: Evangelism comes from Greek, which means bringing the good news. When you have a product or...
- Listen to Customers Listen to your customers, and your noncustomers! People who are not your customers are going to buy your product and use it in ways that...
- Know Thyself, and Niche Thyself Marketing and product design simplified. Guy explains why this theory is all an entrepreneur will need to know about marketing. A simple chart illustrates his...
- Education: Importance of Peers The most valuable part of your education is your peers--network, develop and maintain relationships while you are in school....
No comments yet.