There’s too much info out there that focuses on keeping it short, memorable, catchy, and having an almost exact URL, etc. What’s the best method to go about choosing an effective brand name (not a name for my corporation)?
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Choosing a brand name is definitely a difficult task. In this day and age I believe that a brand name really needs to be unique and even
It’s an interesting question and one that does need considerable thought. I was pondering an answer over the weekend when I was flicking through a magazine and came across a new make up brand called – Photo Finish. What a perfect brand name. It’s billed as a make up primer, no doubt it’s just a bit of vaseline mixed with something else but the brand name, personified everything that a woman buying make up wants: to look like the models in magazines as they do in their photo shoots. Those two words, Photo Finish, elicit an emotional reaction in consumers who are looking for ways for their skin to appear more polished, airbrushed even.
So I think if you can keep in mind what your target audience is ultimately after and personify that in a brand name you are set. Think of Sarah Jessica Parker’s perfume ‘Lovely’, which I might add has done double the original quota pulling in around $60 million. Are consumers buying the scent of an actor who was once on a TV show? No they are buying what her most famous character, Carrie, personified – independance, fun and glamor.
Now this is easier said than done I realize, but not difficult when you sit down and really focus on what your consumers want. You may need to do some in depth research but that can only add to your overall success.
Best of luck