Exactly What it Says

Putting Your Small Business on the Web, by Maria Langer. Talk about your self-explanatory titles.

The book was solid, if ever-so-slightly outdated, and reads almost more like an extremely creative internal memo than a trade non-fiction. It is rare to find a how-to guide for web publishing and electronic storefronts that is truly written for the newcomer yet neither incomplete nor patronizing. This book succeeds where many have failed.

Maria writes in an organized, businesslike fashion, easily comprehended and absorbed by the experience businessperson, even (especially) those professionals with little to no internet savvy.

I almost feel like I am copping out in writing this review, as there is so little say about the book that is not included in the title and its marketing copy. If you precisely fit the above description of this book’s target audience, get it. If not, let it pass.

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