Comments on: Endorsements = Credibility = Success

By: Angela Gilltrap

Angela Gilltrap — Thu, 31 Aug 2006 14:29:10 +0000

Anytime. Thanks for the feedback. I will do another column next week on other practical ways to incorporate your endorsements. Best of luck.

By: Tom Barrett

Tom Barrett — Thu, 31 Aug 2006 02:04:24 +0000

Thanks a bunch Angela! That was very helpful! I’ll surely implement what you’ve suggested and watch the success fly. Thank you.

By: Angela Gilltrap

Angela Gilltrap — Wed, 30 Aug 2006 17:50:02 +0000

Hey Tom. I think the way you really want to get your quotes out there is subliminally. Firstly, add a quote to the contact details you include in your email. Here’s an example from the publicist from a TV show I used to work on. Even I hadn’t read the quote she used:

Sarah O
Freelance TV Publicist
ABC TV PUBLICITY
Tel. —-
Fax. ——-
Mobile ——–
Email ——–

Strictly Dancing – 8pm Fridays on ABC TV

By: Tom Barrett

Tom Barrett — Wed, 30 Aug 2006 02:24:25 +0000

I’m totally able to get the endorsements for my company. But how do I distribute or show it off? On the website as videos? Quotes on the actual product?

By: Adnan

Adnan — Tue, 29 Aug 2006 15:58:00 +0000

You’re quite right Angela.

Take Pepsi for example. Everyone knows that Coke tastes better but their sales are still going fairly strong thanks to the likes of David Beckham and Roberto Carlos and Thierry Henry endorsing their drink.

When I was a little kid I would have definitely fallen for that one!