You only get one chance to make a first impression. Yes, we’ve all heard it. That’s why we buy expensive clothing, pay top-dollar for fabulous shoes, exercise religiously on low-carb diets and only let stylists at the hottest salons touch our contemporary “doos.”
And yes, it matters. You, as a business owner—regardless of whether you own a small or large venture—must make good impression on your clients in order to sell your products and services. But do you have to pay top dollar to woo your potential clients?
I believe the answer is no. I own two pairs of dark slacks from Express, two pairs of khakis from Banana Republic, several nice collared shirts and one relatively expensive “cocktail party” button-down. I bought my leather shoes at Macy’s for 50% off. Nugget of advice: Look for sales! Plus, there are plenty of coupon codes online for various e-merchants.
I do go to the gym every day, 90% for personal health, 10% for my “image.” Let’s face it; many overweight individuals are discriminated against in the workplace. Countless studies have demonstrated this unfortunate fact. So, I try to eat healthy and exercise everyday, in order to keep my waistline trim and my sanity intact.
As for my hairdo: Instead of going to the hip, new contemporary salon for my cut, I “slum” it over at the Carlton Academy student salon. Yes, students cut my hair; yes, they are supervised by hawk-eyed instructors; yes, it is incredibly affordable.
So, you can be a hybrid of thrifty and sophisticated, while also making a great first impression on your clients. Keep your eyes open for sales, but make sure to take a shopping partner with you as a sanity check. Stick with dark colors for interviews, and always comb your hair.
No related posts.
No comments yet.