Kawasaki thinks that companies like Nordstrom, Audi, Nike make the world a better place. Advice: don’t start a business because you think that’s what’s hot. You should study and do what you love. I can’t promise you that the money will come. But I can promise you that if you start a company simply for the money, you will probably end up miserable.
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I think that there are two sides to this theory because it depends on what you love.
I personally love languages and that’s why I’ve started a language services company. We are doing very well and enjoy what we do.
On the other hand if you love “business” or the “process” more than anything then it’s not a matter of what product you are offering it’s mastering the game that’s interesting.
I do agree that doing something you love will make you more passionate about what you do and there will be an added dimension of satisfaction but it is not always necessary to create a rewarding and succesful business experience.
I stand with Guy when he states that you must find something that you really love and enjoy — staying focused on that.
But what you say Aaron holds merit and I think it begs the question: “What if someone really loves to make money?” Someone who is indifferent as to what business they are in, but simply just wants to make money doing anything.
I never really saw that question addressed and I don’t think that Guys presentation incorporated such a possibility.
But I do believe that there are many people out there who fit into that category.
Interesting.
David,
I agree also that you should stick to what you are passionate about.
Sometimes though you get burned out and need something new, you love a new challenge, or it’s just too good of an opportunity to pass up.
I think however that Guy’s idea is still indirectly relevant because you are passionate about that particular business, project, or deal. The passion is just a different form than the passion that is relative to your personal interests.
Also, there is one hole in the idea. It also depends on what your business model and life goals are. If you don’t plan on keeping the business long, you want to start it and sell it, or you plan on creating it and handing over the reigns to a manager, then the short term may be your best fit.
Keep in mind I agree passion is always best but I like to play devil’s advocate so take my comments for what you will.
Aaron,
If you’re really passionate about something, then you should be able to transcend the hard times and continue on — no matter what. That’s the fundamental difference between doing something that’s really, really in your heart and something that isn’t.
I think it’s best to take “business” out of the equation, and just focus on “something” that one is passionate about — makes it much easier.
It’s all about the bigger picture.