One great way to advertise your business is to create a gift certificate and do a promotional mailing to reach out to new customers. This can work well for the holiday season, but you can really use this type of strategy at any time of the year. For maximum impact, include your company name and logo on the gift certificate as well.

If you are sending these items out for the holidays, you may want to put in an order early so that there is plenty of time to get them in the mail. You can always make your own gift certificates, but it will look better and be far easier if you have them professionally printed. That way you will get exactly what you are looking for, and it will save you time.

Gift certificates are a great marketing tool, and they can help you capture new business. Send them out on their own, or include them in a promotional mailer with a brochure or other information describing your company. You’ll need to decide what type of incentive to offer; perhaps a percentage discount on the total bill, free item or a free “extra” service.

There are many different ways that you can use the certificate, so try to decide what you are comfortable offering and what you feel potential customers might find valuable. There are plenty of gift certificate ideas out there to choose from. Check out some of VistaPrint’s templates to get some thoughts on what might work for your business.

You can do just a simple black and white design, but you may want to create gift certificates with a little color to them as it can increase their impact. VistaPrint allows for four color printing so that you can get exactly what you want. A blank gift certificate with no color or design on it tends to fall a little flat when it comes to catching a person’s eye.

If your logo is colorful you can add interest that way. If not, you may want to consider finding some type of color scheme or graphic that perks up the page a bit. We also print gift certificates on heavy card stock so you won’t have to worry about them looking flimsy or cheap.

Creating your own gift certificates can be a super way to market your company by mail, and it is easy to do as well. You can capture the interest of new customers by offering some type of incentive, and the gift certificate is the perfect way to deliver it to them without investing a lot of time and money.