Pictured above, serial entrepreneur John Florey, confidently pours his newly released “Kalashnikov Vodka” into the shot glasses of two very beautiful — ahh.. hot! — models. Florey has stepped off the beaten path of Vodka brands and took a huge risk by modeling his entire brand off of deadliest killing machine ever made: the AK-47 [...]
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Marketing is Just As Simple As Remembering a Birthday
Don’t you just love the feeling of reading a birthday card, or better, ripping open a nice present from a friend? I love when people remember my birthday and make sure to call me or send me a message wishing me a great day. Would you believe that that something as little as remembering someone’s [...]
Send A “Real” Letter Once In A While
Last night I was invited to sit in on a conference called covering real estate, flipping homes, and investing in properties. I was surprised to learn that the speaker, a super successful real estate investor, found most of her clients by looking up the names of lawyers in the yellow book and sending them fancy [...]
Are Your Diluting Your Brand?
The last time I checked MTV has about a billion reality shows nowadays. They started strong with The Real World, but since then have created a reality show for just about anything you can imagine. MTV is either the smartest television company or the corniest. Help me out here, guys. We can all attest to [...]
Become A Walking and Talking Marketing Machine
See that title above… well don’t think that it’s a fancy title for this post, because it isn’t. When I say become a “walking and talking marketing machine” I literally mean it. Last night I attend a technology event here in New York City and I made sure to wear my Mind Petals shirt. On [...]
What’s Your Company’s Position?
“Banana Republic has the hottest dresses and I would never think twice about shopping at JC Penny for a dress.” “I only trust Tech Crunch for the latest Web 2.0 news because they have the most accurate stories.” “I hate shopping at Home Depot because their customer service is horrible.” All of those statements written [...]
Make ‘em Want to Sleep with Your Business
Do you have a sexual fantasy? I bet you do. Actually, studies show that most people have sexual fantasies on daily basis — actually, a few times per day. What are you thinking about right now? My sexual fantasy starts out in a dark room with…. Just kidding, you won’t be hearing about my sexual [...]
YouTube Your Business Baby!
Would you ever think that a video site on the internet could affect elections? Yeah that’s right, YouTube – the most popular video sharing service — played a role in this year’s election and believe it or not, had a helping hand in removing the republicans from office. Now if YouTube can help shift things [...]
What do your colors say about you?
We live in a highly visual environment. Less time and more stimulation, means we rarely have the time nor the want to read the fine print. Your company’s graphic design and the colors you use greatly influence consumers. Federal Express is a good example. The combination of their highly descriptive name and their use of [...]
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