As a young entrepreneur you are going to be expected to have a solid understanding of an awful lot of subjects from marketing and promotion to wholesale and resale practices. This is not a bad thing. Forcing yourself to grasp knowledge from the bottom up, means you can maintain greater control of your business overall. [...]

For young entrepreneurs keeping your eye on the market is extremely important. There’s nothing worse than pitching, what you think is an awesome idea, only to find out someone else has already been there, done that – let’s just hope you find that out before your prospective client. Despite your greatest research efforts, there will [...]

There is no point having the greatest marketing mind in the world if you don’t have a product to market. Finding the right product/idea or concept is paramount for any entrepreneur. Your track history becomes about what products you have developed and marketed and, living up to the entrepreneur reputation, these will have to be [...]

Regardless of the wide selection of technology available, nothing beats meeting a prospective client ‘up close and personal’. You can ascertain certain things in the flesh that you cannot do via email or phone. And considering trust is going to be a major factor for any young entrepreneur doing business, a potential client/investor/partner needs to [...]

As entrepreneurs starting out, we have one very big asset that many overlook – no assets. Initially, we don’t have the bank balance of a multi-national corporation to set our ideas in motion. This in turn forces us to think outside the square to get results from non-traditional marketing avenues – ones that cost very [...]

In order for marketing to be effective you need to have a strong brand identity from which to focus. A brand identity is simply a way of telling a story, of creating a branded world in which consumers want to partake. By owning an item from that brand, they own a part of that world. [...]

For entrepreneurs, branding and marketing can take on a far more personal note than any other form of business. For entrepreneurs, we are the brand. The way we market ourselves greatly affects our daily success. Ultimately deals are made and deals are broken on the way in which we present ourselves. We don’t have a [...]

Let’s face it, without marketing your business, your business is dead. You can have the best site, best service, and best idea in the world, but without anyone knowing about it … what do you really have? Not much. The need for marketing can not be stressed enough, that is why we have decided to [...]