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Category Archives: Marketing

Logo Designs

When it comes to picking or designing a custom logo for your marketing items such as custom t-shirts, hats and other products, there are three basic options you can choose from. One is to design a logo yourself or assign it as an in-house project. Another is to contract the work out to a freelance [...]

Logos, Colors, and Size

When designing custom tshirts, hats and other promotional products, you’ll need to use a logo creator for a variety of sizes. A single logo design size won’t be right for all custom t-shirts, hats and other merchandise. The type of logos that work on a baseball hat won’t work so well on a polo shirt [...]

Sprucing Up Direct Mailing Envelopes

In direct marketing, much emphasis is placed on the content of the marketing materials, but even the design of your address labels can help you brand your company, product or website. Good design of your address labels can change your envelopes into specialized calling cards.
When choosing mailing labels, the first consideration should [...]

Logo Design and Custom Marketing Products

There are many ways to market a product or service using custom hats, custom t-shirts and other products. The key to effective marketing is repetition; in this day and age it’s not enough to have a batch of custom t-shirts printed and handed out at your favorite trade shows or conventions. Marketing-savvy companies have filled [...]

Printing Costs and Other Business Expenses

When starting your own small business it is easy to rack up early expenses that don’t get recorded for use at tax time. Did you know that custom printing jobs such as ordering checks online, cheap invitations and custom postcards for marketing purposes are all considered deductible on your taxes if you file as self-employed? [...]

Home Businesses and Business Checking

If you have started a home business, you might not think much about how the income from that business is separated from the rest of your personal finances–at first. Most financial planners encourage people starting a home business to take great pains to keep business expenses and income separate. The Internal Revenue Service requires self-employed [...]