Developing a marketing plan can be a part of business planning and development, but it’s easy to confuse it with the formal business plan or startup strategy. A marketing plan can help you identify the key objectives and goals of increasing sales, and it’s not as intimidating as it seems. A one-page marketing plan is [...]

Company newsletters have long been used to share information about current events, upcoming highlights, and latest news. With today’s blogging and website capabilities, many companies have simply turned to web-based versions of newsletters, allowing both customers and employees to access critical information and the latest news. E-mail newsletters offer many benefits beyond a printed form, [...]

Whether your advertising and marketing efforts are primarily online or take place in tangible form offline, developing powerful ad copy is critical to long-term success. Brand building, highlighting a new product, or simply delivering an important message are all possible with clever ad placement and a well-strategized marketing plan. But how do you make sure [...]

Newsletters, brochures, websites, and even blogs are mediums of communication that reach out to your target market. Without effective ad copy, your market may be oblivious to your message, and it’s one reason why many campaigns simply fail. Knowing who your prospects are is just the first step in reaching out to your new customers, [...]

Even with today’s emphasis on website advertising, blogging, and other internet-based marketing efforts to reach your target market, there’s still plenty of opportunity in traditional forms. Print media and radio advertising can still deliver a powerful message as part of your marketing campaign, and understanding how to use radio advertising to your advantage can help [...]

Blogging is a natural extension of many business websites, and is quickly becoming a valuable way to attract and retain visitors to your site. Using a blog as an extension of your website—and even a marketing tool—can help you generate some new interest in your company and products, but there are a few essential elements [...]

Creating a valuable first impression isn’t the only way to build and establish rapport with your clients. Knowing how to build rapport with each and every prospect is a simple way to put your relationships into high gear and bring benefits to all parties involved. Even for the introverted types, rapport is a skill that [...]

With today’s tech-savvy consumer jumping online to find local vendors and listings, the need to advertise in the ‘conventional’ YellowPages is steadily sliding. Even YellowPages.com is a limited directory compared to the options available on Google and Yahoo!, and it’s easier than ever for businesses to get online and start advertising for little or no [...]

By now you’ve probably heard about the Law of Attraction, the idea that what you focus on the most will bring the most significant results. The Law of Attraction in business has been addressed by authors such as Rebecca Hanson, and marketing coaches such as Jen Blackert in her article, Law of Attraction: 8 Manifesting [...]