The Secret: Uncovered and Exposed

Wednesday, November 7 by David Askaripour in Reviews | 7 Comments

The Secret Uncovered and Exposed

Almost a year ago I wrote a cursory review on the film “The Secret.” In retrospect, that review didn’t reflect the true intentions of the film. After doing so meditating on the films overall message and watching it again, I now have a vastly different view of the film that I would love to share with you. I will walk you through various sections of the film and include my commentary, uncovering, and, what I believe, to be misleading, false, and questionable elements of the film, starting with the theme.

The (real) Theme: Money, Riches, Fame, Cars, Mansions, etc..

I’m not sure why they called this film “The Secret.” A more appropriate name would be “The Secret to Getting Rich by Thinking About Money All Day Long.

Seriously, this film has one underlying hook and it’s “Money.” Take a look at how many scenes they have focused on that deal with how to attain money, expensive items such as cars, jewelry, suits, etc… I’d say that well over 50% of all the scenarios in the film dealt with acquiring financial and/or material wealth.

The film starts off by asking a series of questions:

  • “What kind of house do you want to live in?”
  • “Do you want to be a millionaire?”
  • “Do you want success?”
  • “What type of business do you want?”
  • “1% of the population controls 96% of the wealth”

Leading into a shot of seemingly wealthy businessmen grinning and snickering around a table as if to say: “haha… suckers.. we have ‘the secret’ and we’re rich!!”

They show scenarios of people magically getting the things they want:

  • A lady stares into a window looking at a gold diamond necklace, and it suddenly appears on her
  • A man stands in front of a mirror and he is suddenly placed in the back of a limo with an expensive suit on

All of these scenarios, and a whole bunch more, deal solely with attaining wealth and material objects. That is the true theme of this film. But through cleverly interweaving a theme of self-awarness and the “Law of Attraction” the producers of the film bring us on this bogus ride of making us believe that we can have ANYTHING in this world just by thinking it — that’s all! All you have to do is think about it. Which leads to uncovering their “Law of Attraction.”

Law of Attraction

Indeed, there is a law of attraction in this universe — no doubt about that. But the way the film presents this law, I feel, is wrong. It’s going to bring more pain and stress than anything else. I feel that their logic is severely flawed and here’s why.

They tell us to “think” and “feel” about anything that you want and totally forget about and disregard anything that you don’t want. That’s all you have to do and you can have anything that you want in life.

They use the following scenarios to illustrate this:

  1. A man sits in a chair in his living room, pretending that he is driving a sports car. He pretends to press on the gas and speed away. He even uses an imaginary clicker to set his alarm.
  2. A boy who wants a new bike goes off and stares at the real bike in the window. He draws pictures of the bike and imagines himself with it. Then they show a scene of his grandfather actually giving him the bike of his dreams.

The speakers in the film tell us that in order to attract these things, just think about it. And make sure to “only” think about that. Okay, so based upon that, all one would need to do to become rich is to spend all day thinking about a bag of 100 dollar bills in their room and actually feel that it’s really in the room — then, one day, they will start to make a bunch of money.

I think that’s very far from the truth. Yes, it’s good to focus on what you want, but telling people to spend all day thinking about it takes them out of the present moment all together. The film’s message is to focus on “what you don’t have” when people should be focusing on “what they have.”

They are sending the wrong message to people — telling them to focus all day on these material objects, in an attempt to materialize them out of the sky. No way! We need to focus on the here and now — focusing on what you want, want, want is going to lead to more wanting, wanting, wanting, which leads to more pain, stress, and hardship.

The speakers of the film tell us not to focus on any problems that arise in our life, because if we do “then we’ll attract them.” Well that’s total nonsense. Self-actualization, self-mastery, and freeing your mind isn’t about blocking out pain, stress, and your daily problems in life; it’s about embracing them and learning to control them by not allowing them to take over your mind and thoughts.

Think about all the people in the world who spend time thinking about the suffering of others; the pain and struggles in the world; disease, poverty, war, crime, etc.. these are things that we should ALL be thinking about, because it’s the world that we live in. These are things that we should ALL try do relieve and find solutions for.

But “The Secret” tells us otherwise. They say, through the “Law of Attraction”… if you think about these things, then you’ll bring them into your life, rendering the entire concept of love and compassion absolutely moot. If that were the case, then that would make Buddhist monks the most miserable, unhealthy, and evil people in the world.

How can one care about the pains of others without thinking about pain? How can one truly care about the difficulties of their loved ones, without thinking about their hardships?

Lisa Nichols, the most prominent speaker of the films tells us: “It’s not your job to change the world or the people around you.” Are you serious? Wow, such a statement really goes counter to EVERYTHING this film attempted to stand for. It really renders a lot of the good messages that were presented incredible and totally undermines their messages of “caring for others” and “treating people how you would like to be treated yourself.”

Like the scene of the wife and husband going thorough a bad time in their marriage. Well, based upon Lisa’s statement, the wife should just give up on her husband and not attempt to make things better. This presents a huge equivocation as Lisa’s message goes counter to the message of “caring for others… not giving up on them… and to keep on working on the relationship so things get better.”

The 3 Step Creative Process

The film offers 3 steps to get whatever you want in life:

  1. Ask
  2. Believe
  3. Receive

And it goes like this: ask for whatever you want in life no matter what it is. Truly believe that you “already” have it all day long. Then, as time passes, you get whatever is it is that you want. It can take anywhere from it immediately appearing out of thin air to years — they aren’t sure. It has to do with “how well you are aligned with the universe.”

And, again, they use money-based examples such as:

  • An investment banker who is constantly getting bills in the mail. Then by writing how much money he wants to receive on a bank statement, he starts getting checks in the mail all the time.
  • An author wants to make $100,000 a year instead of the $8,000 he’s making now. And by writing it down on a dollar bill, within no time, he’s making $100,000 a year by selling his book.

This is a very dangerous way to think, because when you’re spending so much time thinking about future, all the while you are forgetting about the most important moment — the present. We need to live in the moment, not a superficial dreamy state of thinking.

The message should be to think about and be happy about what we have right now. Learning how to appreciate EVERYTHING instead of trying to ATTAIN everything. That’s the fundamental difference here and the producers of the film totally bypass that, more critical, message.

Disease and Sickness

A section of the film is dedicated to living with a disease. And the message is to totally forget that you have the disease — don’t think about it at all and it will go away.

If one is suffering from a disease, they shouldn’t ignore it, they should embrace it. Ignoring the disease isn’t going to make it disappear. However, if we can spend some time understanding, being aware, and learning how to channel the pains produced from the disease, then we can master it — we can shine through it. Ignoring ANYTHING in life is never the answer. It’s the fuel to prolonging it.

The body is truly magnificent and, yes, it can heal itself — of course. But the key isn’t to ignore, it’s to be “aware and mindful.” If we are mindful of the disease and acknowledge it’s presence as a part of us, then we can work on mastering it and aiding in transitioning it out of our life. Blind faith isn’t the proper message, but actively thinking about the disease — right now, in the present — will do much more good that pushing it into the background. Please don’t take the film’s “ignorance is bliss approch.”

Rev. Dr. Michael Beckwith stated in the movie: “I’ve seen kidneys regenerate.” And it was presented as a miracle. This isn’t a miracle at all. These events such as people beating cancer and overcoming severe disease all lie within our infinite potential, they aren’t miracles. They are actualizations of our boundless, limitless potential.

This is a financial-based motivational film. It’s a get some “Bling…Bling…” Flick

Nothing more, nothing less. This film is great for people who want to be motivated to get rich and amass material wealth. This isn’t a film about self-discovery, introspection, freeing your mind, and mastering your mind — far from it.

Though the producers try to paint a rosy picture of how this film is meant to help ANYONE, it’s really, more than anything, an attempt to build a franchise of products — DVDs, CDs, Books, “starter kits,” gratitude rocks, soundtracks, etc.. — around the ignorance of others. I can not recommend this film in good conscience, to those seeking to ease their pains in life and improve their minds. BUT, as I stated, if you’re looking for something to get you pumped about making CASH, then it’s definitely worth the watch.

I just feel that many of the speakers in the movie are trying to throw a little bit of Buddhist philosophy, quantum physics, and positive thinking jargon at you to mask their true intentions. More than anything, I think that this film was a MONEY play, than a TRUE desire to help people overcome their obstacles and truly understand / master their minds. In that respect, “The Secret” fails miserably.

So What’s the “Secret” ?

Guess what? There is no secret at all. There is no special way of thinking that will fulfill all of your dreams. You ALREADY have all the answers you seek. You already have ALL the power in the world. You already have everything you seek. You only need to journey inward, not locate a secret way of thinking. If you believe that there’s a secret, then you’re lost. “The Secret” teaches you to only focus on the “outcome.” No. Focus on the “Now” and live every moment in the present — forget the past and forget the future.

What are your thoughts on The Secret?

Here’s a list of some REAL films that will open your mind:

Have any films to add to this list?

MP Review: The Radical Leap

Monday, August 6 by David Askaripour in Reviews | 5 Comments

[4 out of 5 petals]

4 out of 5 petalsThe Radical LeapIf I were to describe this book in one word, it would be: Awesome! The Radical Leap is a fascinating story of a person who goes on a leadership journey to find himself, help other people, and change the world.

As an entrepreneur, you must find the leader within. Leaders are people who help others bring out the best within themselves. Someone who brings people together and creates an environment where success can be achieved.

Author, Steve Farber, offers us this gem of a book to help coax the leader that resides inside of you — allowing it to surface and affect your employees, your partners, and, most importantly, the world!

I highly recommend reading this book. It’ll open your eyes to new ways of looking at the world and at yourself as a leader.

MP Review: What the Bleep Do We (k)now!?

Tuesday, June 26 by David Askaripour in Reviews | 2 Comments

What the bleep do we know

3 out of 5 petals

3 petals

I just finished reading the book What the Bleep Do We (k)now!? By William Arntz, Betsy Chasse, and Mark Vicente. I found it to be a worthwhile read and it has really exposed to me new ways of thinking and exploring how powerful the mind can be.

Yes, the book focuses around quantum physics — a science that some would consider a pseudo-science and something to simply laugh about and dismiss. But I’ve found this particular science — that deals with how our minds affect the material world — to be extremely fascinating and refreshing, really.

So many people out there think that they have it all figured out; that they truly understand the world and know everything that they need to know in order to get through life. Well this book helps to demonstrate how much we really don’t know about the world. And guess what? That’s perfectly fine.

There are two ways to look at a book such as this one.

  1. Completely dismiss everything you read in this book because you think that it’s not real and that how you think can’t really affect the world and make a change in the lives of others. You will feel angry and pissed off that you don’t understand what the hell these scientists are talking about. You many feel that there is some type of hidden agenda to push for a paradigm shift. You man feel confused to the point that you throw this book across the room and never open it again.
  2. You have an open mind and are willing to learn about new possibilities. This book will help you to think on new levels that you’ve never explored. You aren’t afraid to learn new philosophies and new thoughts from scientist, no matter how theoretical they are. You may find a lot of stuff that you don’t agree with or understand, but you are smart enough to take the best information that best suits your needs and interests in life. You continue to learn and expand your mind.

This is just one of those books that you’ll like or you’ll discard for good. I hope that you are among the former. As an entrepreneur, you need an open mind. A mind that continues to question the world and search for answers, no matter how dark and scary the paths to those answers may be. Quantum physics is a good starting point to help you attain those answers. This book will help you understand how your actions and thought affect this material world that we live it. Don’t worry, this book isn’t filled with math equations — all the information is clearly presented and the scientist speak “to” you, not “at” you in a way that we can all understand. It’s worth a read.

MP Review: The Tipping Point

Tuesday, May 15 by David Askaripour in Reviews | 5 Comments

5 out of 5 Petals
5 petals

The Tipping PointWhat an awesome book. The Tipping Point by Malcolm Gladwell is one of those reads that you feel extremely enlightened after completing. It’s a book exploring the phenomena behind word of mouth and how it can turn something small and seemingly unnoticed, into something huge and abundant — turning it into an epidemic once the “tipping point” has been reached.

Gladwell brilliantly explores various case studies and real events that intimately uncover this concept of an idea reaching a certain threshold and suddenly — as if it happened out of nowhere — the idea spreads like an airborne virus, infecting everyone in it’s path.

One of the best case studies in the book was the exploration of New York City crime in the 80’s and early 90’s. During this time period, NYC was a breeding ground for thugs, rapist, murderers, and graffiti artist who vandalized the subways.

For years, crime continued to rise and escalate to new heights. The police didn’t seem to have a grasp on the crime and it infected the entire city with a sense of fear, disgust, and anxiety.

But, all of a sudden, crime started to drastically recede. Something had happened. What was it? It was something as small as cleaning up the streets and subways from the graffiti that canvassed the walls and trains.

This small adjustment created a virus throughout the city. It sent a message that NYC would no longer tolerate crime and permit their property to be ruined. In conjunction with the graffiti cleanup, NYC also increased the arrests of people who jumped over the dividers to get to the trains, effectively stealing $1 in fare. As the arrests for these minor things increased, the major crime drastically decreased and NYC was restored.

This is just one example that Gladwell dove into. Throughout this book, he takes you on a journey explaining the tipping points of Hush Puppies, AIDS, various marketing campaigns, Sesame Street, Blue’s Clues, suicides, and teen smoking.

All of these stories and case studies can be placed in the context of your business. You will learn that the little adjustments that you make with your business can have astronomical impacts. You will understand that small groups of people called Mavens, Salesmen, and Connectors are the heart of your business and without them, your business would cease to grow.

I left this book with a ton of new ideas on how to reach that critical mass, that threshold, that tipping point. If you think you understood human nature well, think again. The Tipping Point will have you thinking on an entirely new level and your business will benefit.

MP Review: “Lucky or Smart?: Secrets to an Entrepreneurial Life”

Thursday, May 10 by Arlen Marmel in Reviews | 5 Comments

4 of 5 Petals
4 of 5 petals

It is not often that a book under 60 pages has a lot to say, but that is exactly the case with Bo Peabody’s Lucky or Smart? While thin, the book proves to be an amazing asset for the young entrepreneur. Mr. Peabody, founded Tripod in the early days of the 90’s and sold it to Lycos at the height of the bubble for $58 million in stock. He agreed to a “lockup,” which meant that he could not sell for 2 years, during which time the stock went up tenfold. This inspiring series of events all occurred before Mr. Peabody’s 28th birthday, forcing him to forever answer answer the question: Where you lucky or smart?

With this book he is determined to answer that question through a series of anecdotes and a great deal of advice. As evidenced by the size of Lucky or Smart?, Mr. Peabody does not have a large ego, but he explains how he used his young, rebellious image to his advantage as he grew Tripod. His book is written in a very disarming style and he has an affable manner. His tale is couched within the idea that “A” students, managers, and “B” students, entrepreneurs, must work together symbiotically to achieve a successful business.

His techniques are not exactly what you would learn in business school, but then again he seems to believe that entrepreneurs are born, not made. He explains how “B” students are innovative, risk takers with short attention spans (i.e. the 60 page book). However, the “A” students are focused and more likely to be grounded. This explanation is quite intriguing and opens the door for some great conversation. The same gifts that make Mr. Peabody a successful entrepreneur also make his book great: attention to detail, an eye for quality, and an outside the box mentality.

I strongly recommend this book if for no other reason than there isn’t a better way to spend an hour of reading. Mr. Peabody understands the circumstances that caused his success and because of this he is able to give the reader a great deal of perspective. We may not all be able to make $500 million by the time we are 27, but we can definitely try and, this book is a great place to start.


Arlen Marmel is founder of Teez Whiz

MP Review: “The Bear Necessities of Business: Building a Company with Heart”

Saturday, May 5 by Arlen Marmel in Reviews | Leave a Comment

3 of 5 Petals
3 petals

Maxine Clark, founder, Chairman, and Chief Executive Bear, has come a long way since that first Build-A-Bear opened at The Saint Louis Galleria in 1997. Today her company boasts more than 200 stores worldwide. In her book, The Bear Necessities of Business: Building a Company with Heart, Ms. Clark sets out to share her secrets to success with anyone interested in building a business. While her guidelines are couched within her own story of rising through the ranks of Payless Shoe Source and leaving to start Build-A-Bear, anyone looking for a strict business profile will be disappointed.

The Bear Necessities of Business should be viewed as a text book for any business owner, large or small. The book is structured into 7 parts, which are then broken down into subsections:

  • Getting Started
  • Being a Great Boss
  • Connecting with Your Customers
  • Creating an Incredible Experience
  • Using Essential Marketing Strategies
  • Growing Your Business
  • Giving Back

Each Chapter is littered with what Maxine calls Bearisms, which are inspirational quotes. The tone of the book can be a little hokey at times, as Ms. Clark is an extremely positive person with a child-like persona.

However, anyone with an entrepreneurial spirit would be well served to pick up a copy of her book to understand how she has come so far. Ms. Clark has great respect and admiration for other child-centric business and advertising campaigns such as Disney World® and The Happy Meal™. One of the most inspiring elements of the book comes in the form of her explanation of answering every email that is sent to her and encouraging others to do the same. This book is filled with the great anecdotes, lessons, and examples that every aspiring entrepreneur loves to hear.

In addition, 100 percent of the proceeds from the book will be donated to Build-A-Bear Workshop® Bear Hugs Foundation, which supports meaningful philanthropic efforts for children and families through financial and in-kind support for health and wellness programs and educational and literacy programs. Basically, you are doing a good deed by going out and purchasing this book!

Although this book is a great read and does offer a lot of insight to people of all ages I was hoping for less of a textbook and more of an in-depth perspective on how Build-A-Bear became such a huge phenomenon. With that said, I recommend this book as a strong read for a great deal of practical business advice.


Arlen Marmel is founder of Teez Whiz

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