Logo Designs
When it comes to picking or designing a custom logo for your marketing items such as custom t-shirts, hats and other products, there are three basic options you can choose from. One is to design a logo yourself or assign it as an in-house project. Another is to contract the work out to a freelance designer or logo creator.
A third option is to pay the printing company to do the design work for you. There are two advantages to this option; the first is you keep the entire job in the same hands from the creation of your business logo to the final printing of the marketing products. You also get the benefit of the extensive design experience at the printing company–you won’t wind up with a logo you must revise because the colors, size or design is incompatible with your printing project requirements.
If you choose to keep the logo design work in-house, you can monitor the progress and development of your business logo personally, and this method cuts costs when it comes time to hire the printing company to reproduce your logo on custom hats, custom t-shirts, coffee mugs, key chains and other products.
The one thing many logo creators can’t do in the early stages of the logo design process is predict how the image will look when it is actually printed on a t-shirt. It’s one thing to take the logo and superimpose it over a digital picture of a t-shirt; it’s another thing altogether to actually print the logo on a tshirt and see how it catches your eye.
The good news–there is a way to test your logo with t-shirt printing that doesn’t involve a trip to the printing press. Are you trying to get an idea of what the logo should look like on the t-shirt before paying for a full print run? Purchase some inkjet or laser printer t-shirt transfer paper and print out your logo. Iron these transfers onto a tshirt and you will get a look at your business logo as it will appear in that size on a t-shirt or baseball cap. If the fonts are too small, you can tell right away. If the logo design is clunky or doesn’t quite work, it will be much easier to tell when you see it actually printed on the t-shirt.
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