Sprucing Up Direct Mailing Envelopes
In direct marketing, much emphasis is placed on the content of the marketing materials, but even the design of your address labels can help you brand your company, product or website. Good design of your address labels can change your envelopes into specialized calling cards.
When choosing mailing labels, the first consideration should be the types of envelopes you want to use. If you use white standard-size envelopes, your address labels can be any color you choose. If you have custom colors for your direct mailing envelopes, choose your address label colors carefully so that they complement the envelopes.
Does your company logo use a specific font? Don’t overlook this opportunity to further brand your product or service. Choose the same fonts for your address labels, and make sure the company name is printed larger than the rest of the text on the return address labels. It seems like a small thing, but this subtle touch is very effective.
If you do business on the Internet, consider adding your web address to the mailing label. This is a tactic that works much like the larger font on the company name, it’s a subtle reminder of who you are and where you can be found online. The more times your clients see your company logo and website address, the easier it is to remember both.
Are you trying to decide how large your return address mailing labels should be? It’s a common question best answered with common sense. Don’t use a label so large that it overwhelms the envelope or makes the overall presentation too “eager”. For most direct marketing purposes, a simple design with a businesslike presentation is appropriate. If you have a more flamboyant style associated with your brand, it may be good to use it in your direct marketing concepts for mailing. If your approach is more conservative, your return address mailing labels and other direct marketing materials should reflect that style.
Your mailing labels should be a reflection of your company. By using your company logo, or at least the same fonts and appropriate colors, you can reinforce the brand and make your mail outs as attractive as possible. The U.S. mail system handles thousands of direct mail materials every day; a distinctive envelope and label combination can make your direct mailing campaign more memorable and unique.
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