Logos, Colors, and Size
When designing custom tshirts, hats and other promotional products, you’ll need to use a logo creator for a variety of sizes. A single logo design size won’t be right for all custom t-shirts, hats and other merchandise. The type of logos that work on a baseball hat won’t work so well on a polo shirt or a button. Several sizes and shapes are necessary to make each individual product as effective as possible.
A baseball hat logo should be re-shaped to conform to the shape and design of the hat, to include accommodation for any seams or other breaks in the fabric. You may wish to have your logo creator re-shape the logo so that the upper portions of the letters are rounded and sized to compliment the contours of the baseball hat.
Logo design for polo shirts may be small and boxy. People are used to seeing large logos printed across most of the available space on custom t-shirts, but on a polo shirt this concept can be distracting. Polo shirt designs are typically smaller and tend to be placed in the same area as the pockets. You can also consider adding an additional logo or website address to the back of a polo shirt. This may not be as commonly done as the “pocket logo”, but it isn’t nearly as distracting as an “all over” design on the front of the polo shirt.
Another important consideration when trying to design a logo is the color of the fabric that logo will be printed on. Black and white nearly always complement one another. Orange and black, yellow and black and other combinations of lighter colors and black are safe bets, but if you want to experiment with the color of your company logo on custom hats and custom tshirts, it’s best to ask the advice of your Vistaprint representative before committing to a color scheme that seems interesting, but may not work when it’s actually printed on the fabric.
Your sales rep can tell you a great deal about what colors traditionally don’t work together well. People in the printing business are well-versed in the art of color combinations and can tell you from experience which ink colors might be incompatible with which fabric color choices.
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