Your First Anniversary in Business
Some business owners miss a great marketing opportunity in the early years of their business; did you know the anniversary date you opened for business is a fantastic marketing opportunity? Many people miss the chance to turn that first and second anniversary into a chance to reach out to their new customers. Later, they do wind up catching on and making an annual business event out of that special date. If you want to turn a celebration into a way to further connect with new and existing clients, start by planning a special sale, discount or event to coincide with the date you went into business.
The way you celebrate the day isn’t quite as important as how it gets promoted and making sure you have adequate preparation on the day in question. Have some birthday invitations printed up that detail your special event. Do you want to give all visitors to your e-commerce site a special discount? Put a special coupon code in your invitation which can be redeemed on the day of the anniversary only. You can also use the birthday invitations to expand your mailing list simply by requiring people to sign up for your newsletter in order to get the special discount code.
Send out cheap invitations to a small on-site party in honor of your one-year anniversary, promising a special discount to anyone who shows up with a party invitation in hand. By putting a small sign-up form on the invitations you can add more names to your physical mailing list for direct mail. Regardless of what incentive you offer, your birthday invitations should include your company logo, address, operating hours and any special hours for the day of the going-into-business anniversary. The level of detail on your party invitations should be kept simple, just like a regular party invite.
Any special event which takes place at a business may require extra staff and possibly some hired security, depending on the nature of your business. A car dealership may not experience the same problems as an independent book seller, so it’s best to evaluate your needs ahead of time and plan accordingly. The success of your event depends on having the right number of staff to continue business as usual, plus make sure your guests feel wanted and attended to.
Leave a Comment