Tips for Designing Your Own Brochure
Do you need to make your own brochures for a product or business? You have two basic choices before committing to a print job; let the printing company design the brochure for you or do it yourself. By making your own brochures you can save money on your print job—money you can add to your printing budget to add more quantities of the finished product. You can never have too many brochures and are sure to run out before you expect it.
Once you are committing to making your own brochures, the first challenge is how to structure the information. Is your brochure about an upcoming event? Put all the most important information on the cover, including the place, date, and hours of the activity. If you have a special website dedicated to your event, but sure to add that address on the cover.
Many people put graphics on the cover, but if the size of your artwork crowds out the vital information, reduce the dimensions of your graphic to allow the date, time and location to fit on the front of the brochure. Your cover graphics should be easy to view—avoid murky photographs that can’t be identified without peering closely at the image. Simple, eye-catching artwork works better than detail-heavy photos.
Inside your brochure, the structure of your information should run in much the same way. Place the most vital information at the beginning of the document. Don’t sacrifice the information for flashy graphics. Keep the designs simple and easy to read at a glance. If you need to call attention to your web address, company name or other important branding information, consider a multi-color print job that features your website and company name in a different color than the rest of the text. This mimics the presentation of links on a web page and can raise awareness of your company’s brand.
When deciding on the contents of your brochure, avoid the temptation to cram as much information in the document as possible. A brochure should be short, simple to read and easy to understand. You can provide web addresses or phone numbers so your customers or attendees can get more information. When you design your own brochure, try to structure it in a way that appeals to the casual reader. Expect those who pick up your brochure to skim it instead of reading closely—keeping this notion in mind can help you design a more effective document.
Leave a Comment