Magnetic Car Signs

Thursday, March 20, 2008 at 11:55am by David Askaripour in Marketing

If you need to get the word out about your business, your car or truck might be the fastest way to raise awareness while you develop your marketing plan. Car magnets featuring your logo, phone number and website address are a great way to kick start your image branding, especially while you wait for custom postcards, 2009 calendars, brochures and other marketing materials to come back from the printers and go out to your customers. If you have employees willing to use their vehicles for some mobile marketing, have enough car magnets printed to attach to your entire “fleet” of vehicles.

You can make the most of a car magnet by taking into consideration how people will see your logo and web information, and structuring the graphic design of your car magnet accordingly. If you want people to see it while you drive down the street, keep the wording simple and make the logo, phone number, and website information large enough to be seen at a distance. The more complex your car magnet message is, the harder it will be to read while in motion. Letters should be large and in a simple font, phone numbers should be placed last.

If you want your magnet to be viewed while the vehicle is at rest, you can add more information to your magnetic car signs. Do you plan to use the vehicle and car magnet in a trade show or parked outside an event? Any message you place should be simple and easy to read, but you can include additional details on your company when the magnetic signs are designed to be viewed while the car or truck is parked. Any colors you choose for the car magnet aside from your logo design should be complimentary to the vehicle where possible. Neutral colors work best for most situations.

Custom magnets should be applied to your vehicle carefully, and should fit within a single panel of the body where possible. If your car magnet doesn’t fit snugly against the metal, you risk losing your car magnet when the vehicle gets up to speed on a highway or city street. Always measure the length and width of the area you need to place the magnet in to get the proper dimensions for the best fit.

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