Logo Design and Custom Marketing Products
There are many ways to market a product or service using custom hats, custom t-shirts and other products. The key to effective marketing is repetition; in this day and age it’s not enough to have a batch of custom t-shirts printed and handed out at your favorite trade shows or conventions. Marketing-savvy companies have filled the market with t-shirts, custom made hats and other items–the key is to design a logo which is simple, eye-catching and tells the viewer everything they need to know about your company, product or service at a glance. It’s a tall order, but with a little careful planning and smart logo design, you can make your brand visible.
One of the most important aspects of good logo design is your budget. Do you know how much you have to spend on custom marketing products over the course of the next year? Believe it or not, the amount of money directly affects logo design and the type of custom hats, t-shirts and other items you want to order. Single-color designs are by far the cheapest, but if you require a more elaborate logo design, the additional colors increase the complexity of the printing process and your final price tag. If you have a small budget, simplify your custom logo where possible and try to reduce the amount of colors. The more money you have to spend on printing, the more elaborate you can make your designs.
To properly set your budget for custom printing projects, don’t just calculate how much a single-color or multi-color business logo will cost for the current print project. Anticipate running out of the first batch quickly and decide how much you want to re-order in the second and third runs. Don’t forget that you will save money by printing fewer large runs than multiple small print runs of the same items. You may also be able to keep your print setup on file for future projects, eliminating setup fees or other first-time printing costs.
Be sure to tell your customer service rep that you plan to do multiple runs through the year rather than a one-off printing job. That way your information will be stored and the second print run of your custom business logo on t-shirts, custom hats and other products will go much faster when you need replacements.
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