Business Card Ordering

Friday, March 14, 2008 at 04:25pm by David Askaripour in Marketing

Ordering business cards is usually fairly simple, but there are a few considerations to keep in mind whether you order in person or online. One of the most important is to provide printer-ready graphics if you require a business logo. Do you know what formats the printer will accept? It’s not safe to assume you can simply provide a digital image from your graphic designer. Some of the most commonly accepted images include .jpg and .gif files, but you should provide the images in a resolution of 300 DPI. This insures your graphics look as they are intended to when printed on the card.

When ordering business cards online, you may be able to upload an image directly from your graphic design program such as Adobe Illustrator, CorelDRAW, or even an image from an Adobe Acrobat file. Check the Supported Files section of the printer’s website to see what programs are supported. Be sure to check the version of those programs, too—some older editions may not be supported by the printer.

Cheap business cards and expensive ones alike often feature color variances. Sometimes this is due to minor pigment shifts during the printing process; you may notice that the color changes slightly on the basic colors of your card depending on where in the stack of business cards you pick from. This is a common occurrence and there is no way to prevent minor shifts. Drastic differences may indicate a problem in the printing process—always check your order and speak to a customer service representative if you have questions.

Another type of color variance sometimes happens when ordering custom business cards online; your monitor may display some colors inaccurately and the results that come in the mail may not be those you expect. This is another common issue when ordering business card designs on the Internet, and the printer can’t be held responsible for variances due to an inaccurate monitor display. The best thing to do is to download monitor calibration software to insure your display is as accurate as possible before ordering. Your graphics design program may feature a handy tool for correcting monitor colors; check your user manual to learn more. Once your monitor is correctly calibrated you’ll get a better idea of what the final business card design may actually look like.

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