The Law of Attraction for Snagging New Clients
By now you’ve probably heard about the Law of Attraction, the idea that what you focus on the most will bring the most significant results. The Law of Attraction in business has been addressed by authors such as Rebecca Hanson, and marketing coaches such as Jen Blackert in her article, Law of Attraction: 8 Manifesting Must-Haves for Entrepreneurs.
Knowing how to apply these principles correctly could yield some interesting results; here are a few simple ways to apply the Law of Attraction to get the right clients:
You might ‘call’ your clients in innovative ways. Instead of reaching out to your customers and clients in traditional forms—e-mail, voice messages, or even IM—think of ways you can make an appearance in their daily life instead. This is the basis of branding, but can be used in creative ways. Try a hand-delivered thank you note for a recent lunch, or a unique gift after a presentation that you both attended. Making sure the client has you on ‘top of mind’ can help generate further business with very little effort.
It’s also advantageous to be genuine with your marketing efforts. Much of marketing yourself may seem like ‘schmoozing,’ but being genuine in your relationships and partnerships will help things flow with ease. When you both have a goal or intention in mind, the process is much simpler and much more natural.
You can also try predicting the response you want. If you have a ‘gut feeling’ that your client, or prospective clients, may be interested in something you can provide, find a way to highlight the value for them and send it their way. Sometimes simply spelling out how something can help them is all it takes to capture their interest.
Finally, look for ways to move towards a richer relationship. Attracting clients doesn’t always lead to a direct sale—maybe you can reach out to them for referrals, building your portfolio of other work, or simply as a resource. Knowing how to nurture and maintain relationships involves a positive, growth-oriented mindset and your intention can help guide you towards long-term clients with much less resistance.
What are some other ways to attract clients? What strategy works best for you?
4 Comments
David B. Bohl
September 19th, 2007 at 7:15 pm
I used to ask potential clients:
1. What do you want?
2. What do you need?
3. How can I help you to attain those things?
The problem is that many people, in today’s fast-paced, instant-gratification world don’t know what they want, can’t differentiate needs from wants, and don’t know how to ask for help because they don’t know what form that help might take.
The questions the becomes: What can we do over the next 30, 60, or 90 days to bring things into (or get rid of things) that will bring you greater happiness and fulfillment? This really hits the mark.
Warren Greeley
September 20th, 2007 at 3:28 am
Having off topic chats. When talking with clients, time permitting, I like to digress in our conversations to non business topics. Having these personal chats allows a strong bond, especially to new clients. They feel more comfortable working with you and are more likely to use your services in the future. But always keep in mind the business talk has to come at some point. Balancing it out is a great trait to develop.
(This works in any form of communication; i.e. in-person, phone, email, IM, or other).
Sabah Karimi
September 20th, 2007 at 7:51 pm
David, you make an excellent point about identifying REAL needs and wants. Adding the element of time makes the ideas much more achievable.
Jen Blackert
November 24th, 2007 at 3:00 pm
Hi Sabah,
Thanks for including me in your post. I wanted to comment back to David Bohl. Regarding asking potential clients:
1. What do you want?
2. What do you need?
3. How can I help you to attain those things?
I usually find the questioning needs to start with …
1. What do you see that isn’t perfect (ie. what’s not working) in your life?
And then that them down that brainstorming process first.
We have to first learn where we are before we can figure out where we are going
Regards,
Jen Blackert,CPCC
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