Experience.com Launches Entrepreneurship Guide
Experience just launched their Entrepreneurship Guide that has been in the making for many months now. Various young entrepreneurs from around the world will be sharing their insights, lessons, successes, failures, and practicable tips with the entrepreneurship community.
One of the profiled entrepreneurs John Earle, founder of Johnny Cupcakes, has an amazing product with an even better marketing strategy. From his location in Boston, John mixed the cupcake world with the apparel world. Something so weird, out-of-the-box, and interesting that you can’t help but want to learn more about his clothing line.
“Evil, evil, evil,” said one potential buyer, lured in by a frosting craving and finding only cotton. But a few grumpy sweet-teeth notwithstanding, eighty percent of hungry customers end up leaving with something to wear. And even if designer clothing - or “unique, limited, wearable art” - isn’t your cup of tea, if you live in Boston you either know who Johnny is or think you do. His name is just that catchy, his clothes are just that fun, and his word-of-mouth advertising scheme is just that ingenious.
Check out John’s profile and the rest of the amazing young entrepreneurs over at Experience. I’m looking forward to seeing this entrepreneurship guide grow.
2 Comments
lawrence
August 23rd, 2007 at 5:04 pm
thx for the pointer
great site/read…i love reading about young entrepreneurs adventures trials/tribulations, etc etc
David Askaripour
August 29th, 2007 at 4:38 pm
Sure thing, Lawrence!
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