Guru-tize Your Business and the World Will Love You

Tuesday, January 30, 2007 at 04:14pm by David Askaripour in Operations

Did you ever watch channel 7 News in the morning and all of a sudden the news anchor says: “Stay turned for our tech guru who will show you the latest features of the hottest phone”? And when you guru listen to the guru speak about the phone, you trust him and his every word because he is “the guru.”

The guru is the person that people rely on. The person people feel comfortable listening to. The person who has a level of power and influence due to their authority and insight over a particular subject or niche.

Let’s break it down: The syllable “gu” means darkness, the syllable “ru” means dispeller – therefore, the “guru” is one who dispels darkness and brings about light, clarity, and understanding.

The concept of “guru” shouldn’t only be thought about for individuals, it should be placed into the context of your business. You need to “guru-tize” you business.

When you guru-tize your business, you are turning your company into a powerhouse of knowledge and information that people (re: customers, clients, friends, the world) can depend on.

Guy Kawasaki is a perfect example of a person who has guru-tized his business. Guy, as many of us know, runs an extremely popular blog, has written a handful of resourceful books, and also runs a venture capital firm, Garage Technology Ventures.

Guy has guru-tized himself and, in effect, his entire organization by constantly supplying loads of intelligent, insightful, and even break-through information that people and organizations have come to depend on and trust in.

Through books, speeches, videos, blogs, etc… Guy is able to project his knowledge and even the services of his company unto the minds of his followers, clients, entrepreneur community, and beyond. He has evangelized us and in return for his great information that he shares with the world, he has become our guru in the entrepreneurship sphere.

You can do the same thing for your business. I take that back, you “need” to do the same thing for your business. When you are running a company, don’t think linearly, think dynamically.

What I mean is, stop just thinking about your clients and your products. Entrepreneurship isn’t – and never will be – as pragmatic as that. You have to think above and beyond just creating a service and selling that service. This isn’t a cause and effect game.

Instead, think about how you can “educate, teach, help, inform, and shine light” unto the masses with your business. You’re not just selling a product, you’re selling an “idea.” Remember that. Make people happy by establishing your company as the “go-to” source for your particular niche and never stop supplying a flow of excellent content that educates and enlightens – do that, and your company will become the guru that people will love, trust, and depend on!

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