Make ‘em Want to Sleep with Your Business

Monday, December 18, 2006 at 01:37pm by David Askaripour in Marketing

Do you have a sexual fantasy? I bet you do. Actually, studies show that most people have sexual fantasies on daily basis – actually, a few times per day. What are you thinking about right now?

My sexual fantasy starts out in a dark room with…. Just kidding, you won’t be hearing about my sexual fantasies in this article, but I’d like to talk about making members/clients fantasize about your business. What makes sexy services sexy.

When you think about your startup, do you think sexy? If you don’t, then you better think again. Sex is everywhere. Sex sells. Sex is on our minds. So sex should be incorporated in your startup.

When I wake up every morning I go through a list of various sites that I check. First, of course, I check my own sites. I then proceed to checking my facebook account, myspace account, then I begin running through various important blogs that keep me in the know of technology, “web2.0,” venture capital, and new startups around the world.

Ever wonder why you check the same blogs, sites, and services every single day? I’ll tell you. You check them because they are sexy to you.

• facebook is sexy because it updates me on what’s going on with my friends. If I want to know who is in a relationship with who, facebook never lets me down. If I want to know which one of my friends just came out of the closet, then facebook notifies me when they suddenly become interested in men or women(yikes!). If I want to know who that person was in the picture taken with me when I was too intoxicated to remember that night, then facebook tells me. All of these things contribute to the sex appeal of facebook.
• Techcrunch is sexy because it keeps me well informed about new startups are the world. When I want to know the name of the 18 year-old CEO who just started that new photo-sharing site, then techcrunch can tell me. When I want to know which web2.0 company just received 10M in funding, then I jump on over to techcrunch. And when I want to find out the latest gossip on what’s happening in the valley with so-and-so, guess what, I check techcrunh.
• MySpace is sexy because I get to listen to the music that my friends are in to. MySpace allows me to connect to other people who share the same interest as me. When I want to promote my business, MySpace never let’s me down. When I want to talk about the latest episode of “HOUSE” or “Lost”, I sign onto MySpace and start commenting on my friends’ profiles. These things make MySpace super sexy.

When I wake up in the morning, I check these sites because they bring me joy. Think of it like this, if you have sex with someone and enjoy it, then you are going to have a positive connection with that person in your mind. You are going to want more of that person. That person will always be on your mind.

The same concept applies for a great service. You are going to always want that service. You have a positive connection with that service. And you don’t expect for that service to ever let you down. So what do you do? You use that service every single day and you even tell your close friends about that service to share the joy with them.

Now about the sharing… it may not be advisable to share your sexual partners with people, but please feel free to share the services that you love with them. Hehe…

So ask yourself these question: Is my service sexy? What will it take to pleasure my members/clients? Am I giving them enough? Are they coming back for more? Do I make them happy?

Coming to terms with these questions will allow you to build your service into something very sexy and appealing. Now don’t expect people to outright tell you that your service is sexy, that usually isn’t the case. Just like how people don’t share their sexual fantasies with people — they keep it to themselves. Think about it, how many people would actually take the time to write raving reviews about facebook or MySpace?

You think that college students are actually going to email you and tell you how great your service is? Yeah right! They don’t have the time or even desire for that. But feedback isn’t always necessary to know how sexy your business is becoming.

You can gauge sexiness by other things:

• Traffic » You can begin to see an snowball effect of traffic coming into your site.
• Clients » More potential clients may be reaching out to you to learn more about your business and possibly begin work with you.
• Media » Popular blogs, newspapers, magazines, and even television may begin to talk about your service. You’ll know that your business has become sexy when you read about it in Business 2.0.
• Street Buzz » These are the type of conversations that you can hear on the street when someone is talking about your service. Here’s an example of two girls: “Hey…Oh! My! God! Did you see that picture of Sarah last night on her facebook account? It! Was! Horrible!….” “ Yeah… I saw it. She needs to take care of those split ends. Like, Oh! My! God! What was she thinking…. So not cool!”

These are they types of measurement that you’ll use to determine the sexiness of your business. Keep a close eye and ear out for them, because they are the pulse of your business. A business that lacks sex appeal is the business that people will always pass on. You know, like the kid who’s always sitting alone in the corner of the room that doesn’t seem to take showers or brush his teeth. Don’t let your business be that kid.

Be flirty. Show your stuff. Walk around like you’re the hottest person in your room. And do things out of the ordinary. Make people enjoy spending with your business everyday. And, before you know it, they’ll be coming back for more of that good stuff.

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