Warning: Flash Flooding!
“I never heard of them before!” This is something that no man or woman would ever want anybody to say about their business. When you’re operating a company, regardless of your product or service you always need people to know about your firm and how they can reach you. This is business ownership 101.
There are several different ways of starting a solid buzz within the community about a business, but some companies are beginning to notice the aggressive method of flooding the streets with their company brand or logo in hopes of reaching younger audiences, this is sometimes called guerilla marketing or as I like to call it, “street flooding.”
There are several forms of this street marketing method that many big businesses use like vehicle wrapping, car signs or plates and even graffiti art.
Since a lot of us here at Mind Petals are still in college another method that you could consider is cheap T-shirts and hats with your company on it with some way for people to get through to you, like an email address, website URL or a telephone number.
Many times you can find cheap deals on T-shirts especially if you purchase bulk orders and the design can be done by your local print shop. Another option to consider is purchasing the shirts, the design and printing all online for a good bargain price.
Once you have some apparel with your company name on it, either pass them out on campus to other students for free, sell them at a low, but profitable rate or have your friends sport them around campus.
Also try to make sure that you wear your shirts as much as possible when on campus, at the grocery store or even at gatherings.
You want to be as creative as possible with your design or either have a really catchy phrase or slogan to get peoples attention immediately. The main idea to strive for is to have people notice the marketing tool and remember the name of your business.
For instance many of the real estate investors that I work with constantly walk around with T-shirts and hats that will say something like,”I BUY HOUSES, ANY CONDITION, ALL CASH, FAST CLOSINGS!” CALL 555-555-5555.
The associates that I know have had great success with these inexpensive self-marketing tactics when they wear the clothing out in public. If people begin to ask you questions this also is equally successful for you, because it will give you the opportunity to talk about your company in more detail and pass out some business cards in the process.
This street marketing innovation is simple, can be inexpensive depending on how you arrange the project and is also fun. Start out with a small street marketing campaign just to test the waters with your product or service and keep adjusting it until you find an effective marketing niche to get your company in front of potential customers.
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