Turning Technical Difficulties into Triumphs
Technology is wonderful – when it’s working. When it’s not it is a right royal pain in the ass. One glitch can cost you hours of time, not to mention frustration and when your business website goes down well, panic sets in.
For the first time you wonder how many people are trying to log onto your site, to buy oodles of products and offer big bucks for your services. You wonder why you haven’t checked your statcounter recently to see who has been on and when they are likely to return. Could it ironically be now, when your site is inactive.
Do not fear.
Technical difficulties are going to be as much a part of your business as taxes and market warfare. You can however, turn these mishaps into a positive plus. Ever heard of the old saying ‘all publicity is good publicity’? Well this is a little along those lines.
If you have, knock wood, just experienced a cyber gremlin as I did recently, the first thing to do is get it fixed in the smoothest way possible. Try not to throw your laptop out the window and yell expletives at the passing traffic, (as I did recently).
When all is good and happy and cyber perfect use this experience as a great chance to do a little positive PR. Send out an email letting everyone know that the website is back online. Apologize profusely for any inconvenience and blame the Gods of cyber space.
Chances are three quarters of your email list didn’t even know the site was down. But it will remind them that you do have a site and nine times of ten they will check it out again to see what all the fuss is about.
Send the email at around 2pm, a good slouch time at work where people are more likely to surf.
It’s not hard to turn you technical difficulties into triumphs much better than ranting and raving to an empty room of unsympathetic furniture.
By the way my site is back online www.angelagilltrap.com Sorry for the inconvenience. The Gods of cyberspace have been kind in once again granting me access to the heavenly glory of the worldwide web.
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