Pole Vaulting the Competition
So I realize this week seems to be very sex-industry orientated, no matter, someone’s gotta do it. In Australia pole dancing for fitness has become a big industry, something done by housewives, lawyers, mums and daughters. Apparently it is great exercise and puts another ‘fun’ spin on the whole exercise phenomenon.
I have friends that go regularly to weekly pole dancing classes others, who love it so much that they recently had a pole installed into their house. Yep, go figure!
One particular studio was doing promotions to raise awareness of their services which include private tuition, group lessons and party entertainment. My friend happened to be present at one of their promotional sites which, was a traffic island on a busy Melbourne road. Yes you guessed it, the ladies were pole dancing around street signs on well built up areas (obviously clad in more than their usual attire).
Hilarious! They certainly raised awareness and luckily didn’t cause too many head on collisions.
My point is, no matter what your business, getting people talking about it is the first step to success. Now this happened in a Melbourne suburb in Australia yet I sit at my laptop in New York telling you about it. Whether you agree or not, it got people talking, raising its public profile.
It became a point of conversation among travelers and commuters, eliciting media interest and with any luck a bevy of eager participates.
Pole vaulting your competition doesn’t have to include, literally pole dancing around traffic signs but sometimes going above and beyond can provide you with results that ten years worth of leaflet drops and conventional advertising simply can’t.
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