Effective Article Marketing for Free Targeted Web Traffic
In order to achieve the highest results possible you’ll need to know some SEO (Search Engine Optimization) basics. I’ll explain it for you here “Justin” case.
To start you’ll have to do a little keyword/phrase research. What industry are you in? What would an average person type into the search box to find a site/service/product like yours? Once you have a few ideas for keywords/phrases you’ll need to find out how many times they are searched for each month. (A crucial step) Keyword Research Tool
If you are targeting a phrase like “Real Estate” chances are there is going to be way too much competition. However, if you are in the Real Estate industry this does not mean you are out of luck. Today’s searchers are smart they know how to narrow down their search to what they really want.
Let’s pretend you are a realtor living in Boise, Idaho. Would it please you to have a link to your website on the first page of Google search listings for the phrase “Boise Idaho Real Estate Listings?” I think this would please you very much.
That longer phrase is searched for much less, but it is much more focused. That person is looking for exactly what you are offering. (If you’re offering real estate services in Boise, Idaho) I have already researched this topic for a client and know that I can get a first page listing for him here.
In order to research how many searches a certain keyword/phrase is getting per month use this tool: Keyword Research Tool
So far I have spoken all in an example context, but you can do this for any industry/cause/service/product. Just type in the keyword or phrase you were thinking of using into the box provided by the keyword research tool, and then find one that is still suitable. For best results you want to find a phrase that gets between 50-200 searches per month.
Once you have done your research now it’s time to write your article. If you absolutely cannot write it yourself, no problem, just hire a freelance writer. You can get a 700-1000 word article for about $10…quite worth the price to be on the first page of a Google, or MSN search page.
You’ll need to include your chosen and researched keyword/phrase in your article’s title, and about 5-8 times within the body of the article. Other than that just make sure it’s a quality written piece that focuses on the topic of your keyword/phrase and you’ll have no problems.
Tip: Make sure to link back to your website inside the author bio box, and the linked words should be your chosen keyword/phrase for added insurance.
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