Packaging Your Success
Creative packaging can lead to innumerable market leads. Whether it’s the packaging of your product or your service, creating newsworthy ways to wrap up your information sets you apart from the rest, letting you sell almost anything to a willing audience. Even New York trash, which is the case with Art Director, Justin Gignac. Realizing the power of packaging he set out to prove a point: that you can sell just about anything if you package it correctly. He found a product (or by-product) that no one wanted and knew that if he could get people to buy it, his design was a success.
His garbage cubes, hold all sorts of New York waste and are being sold as kooky souvenirs. The limited edition boxes, featuring Times Square garbage are sold for $100. The regular cubes go for $50. And it’s garbage. Literally garbage, packaged perfectly to suit a target audience and generate a buzz. An item like this could easily be picked up by international news and see garbage cubes being air freighted to the ends of the earth. So whether you are planning your next product launch or about to send out your service information think how you can package yourself to success, surely your product is better than garbage.
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