Freebies

Wednesday, September 20, 2006 at 01:24pm by Angela Gilltrap in Marketing

Establishing any new product or business is going to require some savvy marketing strategies. One of them is giving out �freebies�.

The Australian street clothing label Tsubi was created by two surf bums who tied jeans to the back of their ute, dragged them for a few miles and sold them (for around $300) as a new style of distressed denim.

How did a local company turn into an International fashion label with profits in the millions? Well, after they discovered that they could create a new take on clothing they headed down the road (literally) to the trendy Sydney suburb called Bondi and gave them away.

They gave DJ�s, models, fashion photographers and funky writers a pair of their jeans, essentially creating their own walking billboard. The people they chose embodied the Tsubi spirit and thus a brand was born.

When it comes to freebies, if you choose wisely, the cost will justify the result.

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