Don’t Just Sit There - Do Something!
The first step to getting your marketing plan in action is to do something. Anything! The world is full of good ideas but those who succeed are the ones that put those ideas into action.
Now I have to take my own advice here, I have had a great project on the burner, boiling away for three months. I did the budgets, I made elaborate plans, but I have hit a stump. The funding that I thought I needed to make it happen is simply not there. And finally I realized I don’t need it.
Yes, it’s great to barter for services but there is a huge difference between what we think we need and what we actually need to put a project into motion. I had envisaged a camera crew, photo shoot, party launch but instead of waiting for the funds to do that, I can create just as good a product by thinking outside the square.
That way, instead of sitting around waiting for the success to happen, I will be putting the word out there, gaining momentum and attracting sponsors and advertisers. There will always be a time (and money) down the track to do those things, but there will never be a time if I don’t create it.
Don’t let money dissuade you from putting your plans into action. The fact is, you are very rarely going to have the budget you need to do it the way it is played out in your mind – you know with the elephants, big band and Elton John swinging from a chandelier.
Start it, start anything that will eventually lead you to where you want to go. Don’t sacrifice the professional look or feel, but think of ways to create it without the enormous $ ordinarily needed to make it happen.
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