The Last on Loyalty
Good morning all, here is the third and last installment on the benefits and pitfalls of loyalty and reward programs. This time, as predicted it’s about thinking outside the square. Apart from the key chains, plastic cards and bar coded cardboard there are many ways to set yourself apart from your competitors creating buzz (conversation about your product/service) and newsworthy pieces suitable for free press coverage.
One program particularly springs to mind, developed by a restaurant in NY. For this high end establishment, those deemed worthy were given their own key. This key opened a personal locker which held specials such as free bottles of wine to accompany their dinner.
What better way to impress your business clients or visitors by, not only knowing the staff and them you, but having your very own wine locker at the restaurant. Brilliant! There are a million other examples of great loyalty programs. If you know of a particularly wacky one, let us know. Perhaps it will spark the brilliant loyalty program in all of us.
Leave a Comment