See that title above… well don’t think that it’s a fancy title for this post, because it isn’t. When I say become a “walking and talking marketing machine” I literally mean it.
Last night I attend a technology event here in New York City and I made sure to wear my Mind Petals shirt. On the front of the tee it clearly stated “MINDPETALS.COM” and on the back it stated “Infinite Ideas to Bloom,” which in the community tagline that we have all come to know.
Walking around – especially at an entrepreneurship event – with your company name laid out across your chest and your back is an extremely powerful marketing tactic.
People are naturally curious and they always want to “find out more,” so by conspicuously displaying your company name as you walk around and meet people, you are bound to get plenty of questions.
You’ll get a lot of “what’s that?” and “oh… I heard of that company…” These are the types of questions and statements that you’ll use to launch your pitch about your company and to start spreading the word – you know, what you do, who you are, and the future of your company (all that good stuff).
A great place to get some shirts or sweaters with your company name on them is from a neat site called customInk. You can customize your own apparel there in a few simple steps and have your branded clothes in no time.
Never underestimate the power of having clothing with your company name on it; when it comes to self-promotion and sparking word of mouth marketing, it’s really a necessary thing to do.
And at the end of the day, what entrepreneur wouldn’t want to sport their company name? It’s something that you should be proud of and it’s a ton of fun talking to people about your company and letting them know what it’s all about. Great feeling.
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