You may think that the key to success is having a great strategy, but you’d be wrong. They key to success is having a killer strategy and having effective tactics that are used to implement your determined strategy. Any successful general knows that having a clear strategy combined with strong tactics will lead to victory.
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Strategy >>
Strategy is all about “doing the right thing.” Your strategy will be the roadmap of your business. The shining light that guides the direction of your business. Each entrepreneur will formulate their own strategies suited to your particular industry and sector.
Your strategy should consist of your vision, ambitions, and foresight as to where you see your company going. Think of the strategy as the blueprint to your business.
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Tactics >>
Tactic are all about “doing things right.” If strategy is the blueprint of your business, tactics are the tools that you use to build the business. You use tactics to push forward with your strategy. Tactics are your tools for implementing your strategy and reaching your goals.
Tactics may vary from launching a coordinated series of services that nobody expects to innovating a completely new business model that disrupts their entire industry. Another common tactic is to carve out a particular niche and do it so well that your service becomes the standard.
The entrepreneur who has a solid strategy and an effective supply of tactics, is the entrepreneur who is well prepared to succeed with their venture. Think of yourself as the general of an army. It’s your job to layout the plan of attack (business plans & goals), coordinate your troops ( organize your venture), launch an effective assault ( release excellent services), conquer the opponents land (establish a niche and protect it), and establish rule and order ( scale your venture to amazing heights by keeping your customers happy).
Good luck, General!
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David,
I think that this is the most important skill of an entrepreneur. Being able to prioritize,strategize, and organize in order to execute a goal.
Starting a business is like going to war. Only we are trying to conquer the business marketplace and not countries.
However, some entrpreneurs may not realize this but they may be better captains or sargeants than they are generals. There is still a place for these players in the entrpreneurial world but it’s important to be realistic with yourself and know to what role your strengths play.
Hey Aaron,
Indeed, organization is essential! The sooner each of us understand our roles, the sooner we will find success — right on.