Developing a marketing plan can be a part of business planning and development, but it’s easy to confuse it with the formal business plan or startup strategy. A marketing plan can help you identify the key objectives and goals of increasing sales, and it’s not as intimidating as it seems. A one-page marketing plan is [...]

Company newsletters have long been used to share information about current events, upcoming highlights, and latest news. With today’s blogging and website capabilities, many companies have simply turned to web-based versions of newsletters, allowing both customers and employees to access critical information and the latest news. E-mail newsletters offer many benefits beyond a printed form, [...]

Whether your advertising and marketing efforts are primarily online or take place in tangible form offline, developing powerful ad copy is critical to long-term success. Brand building, highlighting a new product, or simply delivering an important message are all possible with clever ad placement and a well-strategized marketing plan. But how do you make sure [...]

Newsletters, brochures, websites, and even blogs are mediums of communication that reach out to your target market. Without effective ad copy, your market may be oblivious to your message, and it’s one reason why many campaigns simply fail. Knowing who your prospects are is just the first step in reaching out to your new customers, [...]

Even with today’s emphasis on website advertising, blogging, and other internet-based marketing efforts to reach your target market, there’s still plenty of opportunity in traditional forms. Print media and radio advertising can still deliver a powerful message as part of your marketing campaign, and understanding how to use radio advertising to your advantage can help [...]