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Dressing to Impress for Less
You only get one chance to make a first impression. Yes, we’ve all heard it. That’s why we buy expensive clothing, pay top-dollar for fabulous shoes, exercise religiously on low-carb diets and only let stylists at the hottest salons touch our contemporary “doos.”
And yes, it matters. You, as a business owner—regardless of whether you [...]
Price Wars
Regardless of what your company does, you must provide some service in order to sustain an existence. And where there’s a service, there’s a price. So how do you know what to charge your customers?
In my field (freelance writing), there are always bidding wars. Most customers discern equally talented writers by comparing the price of [...]
Advertising – Be Seen, Be Heard, Save Money
Now that you’ve gotten your business cards printed, your website designed and hosted, your location rented and set-up, how do you get the word out about your brand-new company?
I have been faced with this question, repeatedly, for the last six months. I started my company for less than $5000, and don’t have the money to [...]
“Book” It
I wish I had more time to read, nowadays.
Lately, I only get a chance when I’m on an airplane or taking a much-needed relaxation trip to the beach. Even then, it’s usually just the dog-eared paperback that I’ve read at least 10 times.
That’s the entrepreneur’s life, I suppose, although it is my goal to change [...]
Beating the Competition
Competition.
It exists—no doubt about it. As a freelance writer, I have the daunting task of “cruising” Craigslist ads every day—sometimes three or four times a day. So far, I have found all my gigs through Craigslist, and definitely owe homage to both Craig and his developers. So easy to use—yet so functional! However, every other [...]
Starting Up on an Empty Pocket
At 25 years old, and two years out of college, my net worth wasn’t especially “high” when I decided to start my own home-based business. Inevitably, cutting start-up costs would become one of my biggest concerns. How do I create a website, print business cards and purchase necessary business supplies (laptop, cell phone, etc.) for [...]
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