A bootstrapper often has to rely on cold calling to get business, and cold callers have an arch nemesis called the “gatekeeper.” This is usually a secretary, receptionist, or anyone at the front desk answering calls. This person’s job is to stop sales calls from getting to the people that matter most when selling a [...]

Hi all, I’d like to formally introduce myself. I am a new member and writer to Mind Petals, my name is Justin Brooke. It is my pleasure to write this bootstrapping column from now on, as I make my living via bootstrapping my own business. Although, the luck surely falls on you readers, because hopefully [...]