Do you find the need to uphold an image that costs more than you make? Or do you find yourself buying products that you can’t afford, for the simple sake of your comfort or sanity? Yesterday, when I explained to a friend that I can no longer make sacrifices for miniscule things like hair conditioner, [...]
About Gina Laverde
I thrive on helping others. IYou Don’t Want to be “Normal,” But it Sure Would be Nice to Fit In
Sometimes, just like it says it the theme song from “Cheers,” we all “want to go where everybody knows our names.” We want to be welcomed, respected and missed when we’re gone too long. Look at us — we come here to share thoughts with like-minded young preneurs so that we can feel like we [...]
Are These Guys Entrepreneurs or Just Dudes who Caught a Lucky Break?
I spent the last two weekends camping in an area that’s blooming with small business success. The part of town recently gained popularity through countless radio and TV commercials. I went back twice to a place I’ve never visited before – even though it’s only a 90 mile drive from my home. I did the [...]
Cockiness vs. Confidence
A successful entrepreneur once told me that if I want to make it as a business woman, my very presence would need to command respect. He also stated that to him, respect meant fear. I saw his point and agreed with him to some degree – but I told him that I didn’t want people [...]
Turn Off Your Mind
I hope that you are either reading this from a computer on the beach, or that you’ll be off to a barbeque as soon as you’re finished. What? You have work to do? You can’t turn off thoughts of goals that you have yet to accomplish and projects that are due next week (or tomorrow). [...]
What to Look for in a Good Copy Writer
When the time comes for you to collaborate with a copy writer to tighten your web content, or consult with you on your company’s written image, you will need to understand a few basic trade concepts. Copy writers are not like graphic designers in that their talent is not as subjective. We know exactly when [...]
Charge What You’re Worth
It’s so easy to get caught up in the need for experience and exposure that we often sell ourselves short in the beginning of our careers. Yes, we must earn the right to call ourselves professionals. Yes, our rates should grow as we gain momentum and expertise. We, in our novicehood, cannot pretend to compare [...]
Challenge: Walk a Mile in Another Guy’s Shoes
Summertime gracefully takes the edge off of those daily stressors. With class schedules weaning, sunshine shining, and tons of people on vacation — we tend to slow down. Our minds slow down, and oftentimes our business slows down. We can suddenly relax just a bit longer. And, in between fearing that we won’t have enough [...]
Standing Up for Yourself
It is not always necessary to plead your case when you know that you’ve been misjudged or insulted. You’ll waste your breath trying to convince those whiny noise-makers that you have a respectable point of view. Wasted breath, like wasted time is something you can not afford. And, unfortunately, there are some folks out there [...]
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