About Gina Laverde

I thrive on helping others. I
Author Archive | Gina Laverde

Should You Mix Business with Family?

So it’s the beginning of your business venture and you need help from trustworthy people who believe in your cause – right? Oh, and lets not forget that these people probably need to be willing to work for peanuts – right? Well, who would do that? The obvious choices are the people who have been [...]

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Lessons Learned

Being a perfectionist doesn’t mean that I’m perfect at everything I do. Sometimes it just means that I devote hour after hour analyzing a project until it looks like perfection to me – in the hopes that my client will gush over its coolness and be so ultra thankful for hiring me. I must say [...]

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Firsts

Okay, so I got semi-addicted to Sex and the City last Thursday. And it’s just like me to get sucked into a show like that a zillion moons after the series ends. But, I’d had a difficult week full of serious decision making and harsh realizations. And to top it off – my two year [...]

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The Mondays

Waking up on this Monday morning after my first weekend off in well over a year – I have to say I feel really refreshed and relaxed. I’m glad I decided to take my own advice and focus on something other than work for a few days. But I’ve been away from my laptop for [...]

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Say When

Recently, I was the victim of a four hour meeting. And to make matters worse – it was a Sunday morning four hour meeting. A meeting that still feels unfinished. The plan was to sit down with this sorta seasoned business guy I know, and go over the current media kit for theyellowzine.com, my zine. [...]

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Barter Power

I’ve started every new venture with virtually no cash to back it up. Wait, what am I talking about? I’ve started EVERY new venture with absolutely no money in the bank. Perhaps, this can be perceived as un-smart, to say the least. But what’s a broke, ambitious, entrepreneur with an idea to do? Having less [...]

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Afforded Luxury and Budgeted Necessity

I’m guilty of over-thinking almost every aspect of my business and life. But, a closer look at my own priority list, lead me to believe that I could still do better. Okay, okay I don’t want to really get into the whole life’s a journey thing and how we can always improve – at least [...]

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Structured Success

Do you have time to meet friends for dinner this weekend? How about if I phoned you right now and invited you out for coffee? If enjoyment and relaxation are a part of your daily regime — cool, you’re one step ahead of most of us. But, if spur of the moment means suddenly discovering [...]

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For Starters

I set up shop for my first lemonade stand in the summer of my sixth year (of life). I’d hoped that business from neighboring barbeques and block parties would see me through August, but my parents wouldn’t allow me to advertise as necessary. If we only had the internet back then, I probably would’ve made [...]

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