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Author Archives: Gina Laverde

3 Reasons to Trust Your Gut

You needn’t be a psychic to let intuition guide you. We all get “feelings” that come from some unexplainable place inside ourselves and leave hints about the decisions we make. Whether they surface as warnings, luck or advice about the future – our gut instincts are more than just proof of our over thinking tendencies.
How [...]

Dis-count the Competition?

So, you know youre better at what you do than your competition or you shouldnt be in business. But, how far will you go to display your expertise over their incompetence?
You must know your competitors like you know your own business, thats for sure. You must have a working knowledge of who they serve, [...]

Learn from an Entrepreneur’s Mistakes

You no longer need to feel compelled to make and learn from your mistakes. I have had plenty of life experience that can help guide you away from unnecessary stress and financial despair.
I got married at 24, with no money, no fancy ring and quickly signed a lease on the cheapest studio apartment in the [...]

Don’t Even Sit Down for Less than $100

We all made fun of my friend when he first started his business because he was the youngest lawyer we’d ever known and, and came to work each morning braces- faced and ready to take over the world. But, this guy scoffed at the heckling and began making his mark at the ripe age [...]

Why Your Business Needs a Press Release

A few years ago, a friend of mine started a hip-hop dance troupe in Chicago. She had ideas of using dance to make money and have a huge impact on the city. It was her goal for the company to become a regular name in bars, clubs, festivals and parties but she was [...]

Does Your Profession Define You?

What do you say when youre asked what you do? Does your answer depend on who youre talking to and for how long you plan to converse? Do you find that you get mixed reactions when you tell people youre an entrepreneur?
My profession does define me. At least to a certain degree. It has to [...]