Regardless of the wide selection of technology available, nothing beats meeting a prospective client ‘up close and personal’. You can ascertain certain things in the flesh that you cannot do via email or phone. And considering trust is going to be a major factor for any young entrepreneur doing business, a potential client/investor/partner needs to [...]

As entrepreneurs starting out, we have one very big asset that many overlook – no assets. Initially, we don’t have the bank balance of a multi-national corporation to set our ideas in motion. This in turn forces us to think outside the square to get results from non-traditional marketing avenues – ones that cost very [...]

In order for marketing to be effective you need to have a strong brand identity from which to focus. A brand identity is simply a way of telling a story, of creating a branded world in which consumers want to partake. By owning an item from that brand, they own a part of that world. [...]

For entrepreneurs, branding and marketing can take on a far more personal note than any other form of business. For entrepreneurs, we are the brand. The way we market ourselves greatly affects our daily success. Ultimately deals are made and deals are broken on the way in which we present ourselves. We don’t have a [...]