Planning is the best way to get motivated and execute your marketing plan. There will always be days when you would rather be elsewhere than at work. No matter how much you love it. Thinking big will propel you to take small steps towards your business goal. If you have been working day and night [...]

Whether you are writing a book, article, menu, service brochure or product list, creating a winning headline will take your customers from curious to purchase. Last night the subject of winning headlines came up over dinner with some friends. Currently I am writing a book, commissioned by a publishing company entitled, ‘Sunshine on Sugar Hill’. [...]

Marketing without a plan is like running on a treadmill. Sure you look good while doing it but at the end of the day all you’ve done is worked up a sweat. You haven’t actually gone anywhere. Consider this, magazine editorial calendars can run three to six months in advance. If you want your event, [...]

Somehow, somewhere we are considered exotic to someone else. A New Yorker is held in the highest esteem in Australia, Australians are seen as a novelty in New York, Londoners find Swedish people interesting, Swedish people find South Africans interesting. My point is, when marketing yourself or your product use the exotic to your advantage. [...]

What do you go online to find? Information. Encyclopedias are extinct, at least in the eighteen edition hard bound version. By adding an information section to your website you will draw more hits to your site and establish yourself as a market leader. What do I mean by information, you say? Well, I’m not talking [...]

Becoming a columnist or feature writer in your particular field is, as I mentioned previously, a great way to establish yourself as an expert. In the world today, with blogs and web content continuing to explode it is easier than ever to get your own piece of the writing action. If you already have a [...]

How do you establish yourself as an expert in your field, marketing yourself as the person to turn to for expert advice and becoming the number one consumer’s choice? There are a great many ways to achieve this seemingly impossible task. Here are five suggestions to get you started: 1. Writing for publications and journals [...]

There is a wonderful book by an Australian author called, Flying Solo (flyingsolo.com.au). I think it is particularly poignant for budding entrepreneurs and those already doing the solo thing. A memorable chapter for me was about building your support team, not an emotional one but a business one. We can’t be everywhere at every moment [...]